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an explanation of link reputation
This web site defines link reputation and its effect on search engines, portals and directories. We confront the differences between link popularity and link reputation and explain which method is a better strategy to implement and why it is better.
What is link reputation?
How does link reputation affect my web site?
What is link popularity?
What is the difference between link popularity and link reputation?
What is link reputation?
Answer: Link reputation is the relationship links have to your web site and, specifically, the context in
these links. There are many different ways to analyze these link relationships. Each engine also puts it’s own twist on
these relationships. For example, Google and Inktomi results vary because they evaluate a link to your site
differently (along with many other factors). These include the following:
- Inbound and outbound link relationships
- Directory listings
- Pages with a high Google Page Rank (it seems to be the 500lb. gorilla at this point)
- Links with different IP addresses. (Find out exactly why your links need to be spread and what they need to say...for more information
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How does link reputation affect my web site?
Answer: Link reputation has a profound effect on search engine results. It is a major factor that search engines, portals and directories use to determine ranking. These include, Google, AOL Search, MSN Search, parts of Yahoo, HotBot, AltaVista, Teoma, Inktomi based engines, and occasionally Wisenut.
What another link says about your site can increase or decrease the chances of your online success, especially if you are focusing on certain keywords. Hence, the best link reputation receives the highest rankings resulting in more traffic to your web site.
What is link popularity?
Answer: Link popularity has several interpretations. The most common interpretation is defined as follows as the number of links pointing to your web site.
What is the difference between link popularity and link reputation?
Answer: Link popularity and
link reputation
are two very different concepts. One relies on numbers only while and the other concentrates on
the context of a particular link from a particular web site. Several search engines use link reputation as a way for one
page to "vote" for another. The more important the page, the greater your chance is to move up in that engine
and get coverage for your particular keywords.
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